top of page

Becoming a Commercial Makeup Artist & Hair Stylist: Communication Strategies


Welcome to Part 3 of this 4-Part Series of Key Transition Strategies which builds a bridge from your current makeup & hair career into commercial opportunities. It covers: pricing, time management, communication and marketing. These strategies provide the powerful baby steps you can take right now to make a smooth transition into becoming a commercial makeup artist and hair stylist.

No matter where you are right now, these strategies will not only help you define your makeup and hair career approach but also your mindset to take those vital steps into the fascinating and lucrative world of commercial makeup artistry and hair styling working on TV commercials, advertising campaigns, corporate communications, TV and live events. Here we go!

Clear communication is imperative. No matter if you're working with your established salon clientele, brides and wedding parties or personal makeup sessions; you consult with your clients, schedule bridal trials and view a lot of Pinterest inspiration. All of these processes serve a greater purpose. They ensure you and your client are on the same page. You have as much communication as needed before the day of services to get all of the details ironed out. So no surprises when the appointment, session or big day arrives. Clients will be ecstatic receiving the perfect look you've created based on their likes and dislikes. You'll be confident and clear knowing what your client's expectations are. And this transaction not only ends positively, but can lead to additional work; when your clients tell everyone what a great experience it was working with you! Overall a fairly simple, direct approach with the focus on listening to your client's input and creating a look they are thrilled with suited to their tastes.

Now, fast forward to commercial work as a makeup and hair stylist. It's official, you are booked on a commercial. You have a rough idea you'll be working on 3 people throughout the course of the one day shoot. Since this production is using actual employees of the company in their commercial, the producer does not have any photos to pass along to you. So you are going to show up to set with your kit and not know who you will be working on? Did the anxiety just hit you like a brick wall? Ready to decline that gig? Or did that just raise your adrenaline level? There is no need to panic, no need to fear the unknown and no need to run in the opposite direction but instead jump up and down with excitement, you're booked! The next few paragraphs will show you what to expect!